In May 2016, Pamarco collaborated with All Printing Resources, DuPont and Measure Color to provide a first-of-its-kind flexography class for independent corrugated converters. The event, hosted by AICC and Clemson, served to educate converters on the growing trend for high line graphics covering all market applications from point-of-display to boxes.
This push to high line graphics and the expectations of brand owners exceed anything seen in the past. As customer needs change, converters are being called upon to print finer line screen and increasingly intricate graphics; a need which requires corrugated converters to develop new skills and become familiar with the technologies required for success.
This seminar not only provided access to information and education, but also to practical problem solving. An example of this is one attendee being able to provide a print sample for the group to troubleshoot: the problem was identified and a solution developed.
As the marketing manager of Pamarco, I see the need for these classes continuing and increasing in importance as point-of-display and box graphics create a pop and sell the product inside. Growth of corrugated packaging capability is just one component of the brand’s print needs, and the objective is to match the other processes used to promote the product. Getting corrugated to match the results of flexo labels, offset printed primary packaging and those items printed by inkjet is the real goal.
To read more about this class and others like it offered by the AICC, pick up the latest issue BoxScore or check out the BoxScore digital edition,